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How to Maximise Influencer Generated Content within the Gaming Industry


Title - How To: Influencer Generated Content

In this blog post, our team at Streamers Connected explores the strategic side of influencer generated content within the gaming industry. In addition, we highlight the benefits, as well as actionable strategies for brands looking to apply influencer marketing into their marketing plans. 


What is Influencer Generated Content? 


Influencer generated content encompasses a range of formats including, let’s play videos on YouTube, gameplay live streams on Twitch, to social media posts showcasing physical products sent by a brand, to name a few. This content is not always sponsored (paid), and you’ll find a lot of influencers will create content around a game organically, because they enjoy it. Just look at Grand Theft Auto RP, the community is huge, and a ton of influencers are creating content around this organically because they resonate with the game, and genuinely enjoy it.


The Importance of Influencer Generated Content 


  • Authenticity: Community members are quick to spot and appreciate genuine content. Utilising influencer generated content, with authenticity, can significantly influence opinions and preferences.


  • Engagement: Content created by influencers often sees higher engagement due to its relatable and interactive nature. This can lead to increased brand visibility and loyalty among gaming audiences.


  • Cost-Effective Reach: Utilising influencer generated content can be more cost-effective than traditional advertising, especially considering the creative effort required.


  • Collaboration: Influencers bring varied experiences and viewpoints, enriching a brand’s approach to engage with the community. In addition, influencers may have strategic, or creative ideas that may further amplify the content created around a game. 


Strategies to Maximise Influencer Generated Content  


  • Choosing the Right Influencers: Success starts with collaborating with creators who resonate with your target audience. Look for those who align with your brand’s ethos and have a genuine connection with their community.


  • Encouraging Creative Gameplay and Content: Allow influencers the freedom to integrate your brand into their content in a way that feels natural and engaging. This could include in-game experiences, challenges to complete in-game, or unique gameplay scenarios.

  • Cross-Platform Promotion: Leverage content across various platforms relevant, such as YouTube, Twitch, TikTok, and social media channels. This ensures a wider reach within the community.


  • Measuring Impact and Engagement: Track the performance of influencer generated content to gauge its impact on the community, how the influencer drove awareness and visibility, and general feedback on your game or product. Use these insights to refine your strategies and enhance future collaborations.


  • Building Long-Term Partnerships: Establish ongoing relationships with influencers for sustained content creation that keeps your brand top-of-mind within the community.


Conclusion


By embracing influencer generated content, brands can forge authentic connections and create impactful experiences that speak directly to players. At Streamers Connected, we understand the unique nuances of this industry and are dedicated to helping brands navigate and maximise the potential of influencer collaborations. 


If you want to understand what influencer marketing can do for your next launch, you can get in touch right here, or reach out to us at sales@streamersconnected.com


Streamers Connected 👋 


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