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Influencer Marketing for Beginners


Title: Influencer Marketing for Beginners

Embarking on your first influencer marketing campaign can feel like navigating uncharted waters. Fear not, Streamers Connected has designed this blog for beginners with tips on how to launch a successful influencer marketing campaign. 


Understanding the Purpose of Influencer Marketing


Influencer marketing is more than just a transactional relationship between a brand and an individual with a large online following, it's about creating partnerships that resonate with audiences through authenticity, creativity, and shared values.


Why Influencer Marketing?


  • Broader Reach with Precision: Creators can expose your brand to a vast audience while still targeting specific demographics that you’re looking for. 


  • Trust and Relatability: An endorsement from a creator is more impactful than traditional ads because they have earned their communities trust. 


  • Engagement Beyond Numbers: Whether you’re looking to collaborate with a big creator, or a smaller creator, as long as they have meaningful engagement, they’ll be able to foster a deeper connection with their audience.


Tips for Brands Starting with Influencer Marketing


  • Define Clear Objectives: Are you aiming to increase brand awareness, launch a new product, or drive sales? These are just a few examples of what you’re looking to achieve, but, your goals will shape your influencer marketing strategy. 


  • Identify Suitable Creators: Look for creators whose audience demographics, values, and content style align with your brand, or game. Tools such as social media analytics, hashtags, and influencer marketing platforms such as LevelUp, can be invaluable in this search.


  • Create Authentic Relationships: Approach potential creators with a genuine interest in collaboration, not just a blanket email that isn’t personalised or well-thought-out. Discuss how your brand aligns with their content and audience, mention any creative ideas you’re thinking about, and show in interest in who they are. 


  • Collaborate on Content Strategy: Work with creators to create a content strategy that feels authentic to their style while effectively conveying your brand message within their content. Remember, their creative input is crucial as they best understand their audience, and how they can support you in getting your product or game more visibility


  • Track and Measure Success: Utilise analytics tools such as Sullygnome to track engagement, reach, conversions, impressions, ROI, and other relevant metrics. This data will help you gauge the effectiveness of your campaign and inform future strategies.


Navigating Challenges


Influencer marketing can present challenges such as budget constraints, finding the right creators, timings, and ensuring campaign authenticity to name a few. Address these challenges by starting with a clear budget, conducting thorough research on potential creators, and fostering open communication about campaign expectations and timeframes. 


Leveraging Influencer Marketing Platforms


Consider leveraging influencer marketing platforms that offer tools for finding creators you’re looking to collaborate with, as well as tracking campaign performance. These platforms can streamline the process and provide valuable insights. When using tools, you still need to remember to communicate directly with creators if you want to build up a relationship with them – don’t use a tool for this. 


Conclusion


Influencer marketing offers a unique opportunity for brands to engage with their audience, and branch into new audiences through trusted and relatable collaboration with creators. By setting clear objectives, choosing the right creators, and measuring the impact of your campaigns, you can harness the full potential of influencer marketing. If you’re ready to implement influencer marketing into your marketing plans, find out how we could help by reaching out to sales@streamersconnected.com.


Streamers Connected 👋

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