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Sponsored and Organic Influencer Marketing Strategies at Streamers Connected

Introduction


Streamers Connected's sponsored and organic influencer campaigns are designed with one core principle in mind, integration.


Our team at Streamers Connected will assign a dedicated influencer manager to your marketing team, ensuring seamless collaboration and a streamlined workflow. Our strategic timing aligns with your marketing campaign for optimal content output, and Streamers Connected equips you with the necessary tools for tracking, reporting, and creator discovery, setting you up for long-term success in influencer marketing.


A Successful Case Study – The London Spitfire Team at MCM Comic Con


The most notable example of a successful creator campaign was managing the London Spitfire team at MCM Comic Con in London. Streamers Connected hosted the team in our owned booth, set up a meet and greet station for fans, and conducted a live interview with team members live on the dedicated Streamers Connected stage. In addition, to further amplify London Spitfire’s attendance, creators were offered free tickets to the event, opportunities to meet and interview London Spitfire members, volunteering opportunities on the booth for industry experience, and streaming opportunities at one of several live-streaming stations. This campaign was not just a series of events, but a testament to the value Streamers Connected brings to influencer marketing, and the wider community.


Our Approach to Influencer Selection


Choosing the right creators is a strategic process. Streamers Connected considers numerous factors such as the genre of the game, your target audience, engagement rate, reach and similarities in products or game genres. This attention to detail ensures that creators align with your brand, paving the way for successful collaborations.


The Integral Role of the Influencer Manager


Our Streamers Connected influencer managers integrate directly into your marketing team, becoming a valuable asset rather than an external agency. Team members will attend your offices on a weekly basis (location dependant), educate your wider team on influencer marketing and the importance of utilising them within a marketing strategy, attend key meetings, and provide all the necessary tools and resources for successful campaigns.


Influencer managers handle everything from strategy development to campaign execution, including the coordination of influencer payments for sponsored content. Their role is to ensure that your influencer marketing campaigns are managed efficiently and effectively.


Navigating the Influencer Landscape


At Streamers Connected, we provide learning materials, resources, and share our extensive industry experience with you and your team. This investment in education empowers your team with the knowledge and confidence to manage future influencer marketing campaigns independently.


Timing is Key


Strategic timing is crucial to the success of your campaigns. Streamers Connected capitalises on key beats such as game updates or product releases, ensuring maximum content output within your budget. This approach ensures your campaign hits the ground running at the perfect moment.


The Balance of Sponsored and Organic Influencer Campaigns


There are unique advantages of both sponsored and organic influencer campaigns and at Streamers Connected, we strategically blend these two approaches to amplify each other, maximizing reach and engagement.


Overcoming Challenges


In the dynamic world of influencer marketing, challenges are inevitable. However, at Streamers Connected, our robust contingency plans enable us to tackle these challenges head-on. For instance, when a creator dropped out of a launch campaign, our contingency plan swung into action, ensuring the campaign's success was not compromised.


If you’d like to learn more about how we execute our campaigns on behalf of our clients, or how we can help you achieve your goals, you can reach out to us at: info@streamersconnected.com


If you’d like to learn more about Streamers Connected, visit our website: www.streamersconnected.com


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